Restaurant Strategic Marketing
Brand Audit and Realignment
We perform a comprehensive investigation into our client's current situation, then provide analysis and strategic recommendations that can help the client match their concept's image and performance to customer expectations.
Customer Studies
We dig in deep to help our client fully understand what makes their customer tick. Through interviews, surveys and demographic research, we get to the underlying influences that shape customer choices.
Turnaround Strategy
We look at a concept's performance history, market forces and trends to help our client identify and address issues that may be causing a decline in use.
Naming, Logo and Identity Design
We perform in-depth research followed by creative brainstorming to create brand identifiers that capture and convey the essence of a restaurant concept.
Menu Strategy
We assist our client in designing customer-friendly menus that are visually appealing, appropriately descriptive, well-organized and easy to use.
Photo Library Strategy
We advise and assist our client in the creation of a library of professionally executed photos, which can be used to represent the brand in a wide variety of materials and media.
Web Site Audit and Improvement Strategy
We help our client maximize their online visibility and effectiveness with Web analysis and design that produces a meaningful and rewarding experience for the customer.
Other Services
• Restaurant Development
• Restaurant Promotions
